Does purple toothpaste actually work? The truth may surprise you.

21st Oct 2023

Does the purple toothpaste actually work?

We have seen it splashed all over TikTok but does purple toothpaste actually whiten teeth? The answer is both yes & no! While it may provide instant gratification, purple toothpaste only offers surface-level results. 

How Does Purple Toothpaste Whiten Teeth?

At its core, purple toothpaste is simply toothpaste with purple dye. Similar to how purple shampoo cancels out unwanted tones in blonde hair, purple toothpaste is said to mask the yellow tones on the surface of your teeth. This is because purple is the complementary color to yellow on the color wheel, effectively neutralizing the yellow and making your teeth appear whiter.

However, the effectiveness of purple toothpaste's color-correcting claim is questionable. Everyone's teeth have different shades of yellow, so finding the perfect purple tint to counterbalance them is unlikely.

Furthermore, let's dive into what's actually in purple toothpaste. Most formulas contain dyes like CI17200/D&C Red No. 33 and CI42090/FD&C Blue No. 1, both of which have safety concerns. These synthetic dyes are derived from petroleum or coal tar sources and have been rated by the Environmental Working Group (EWG) as having high safety concerns, including potential contamination and toxicity risks when used in products around the mouth.

Now that the marketing gimmicks and concerning ingredients of purple toothpaste have been exposed, it's time to consider if this popular product is truly something you want to use on your teeth.

Purple toothpaste may temporarily neutralize surface yellow tones, but it doesn't actually whiten your teeth. The brightening effects are short-lived and are easily removed by saliva. Additionally, purple toothpaste can potentially stain your tongue, lips, and gums, which defeats the purpose of whitening your teeth.

Switch To A Toothpaste with Hydroxyapatite

In contrast, our natural toothpaste works to whiten teeth & prevent cavities. It uses hydroxyapatite, a research-backed ingredient that penetrates the outer surface of the tooth to remineralize the enamel from within. This not only delivers long-term whitening effects but helps to strengthening your teeth and soothe sensitivity.

Furthermore, our toothpaste contains micro-abrasives like hydrated silica and calcium carbonate that safely polish away surface stains, ensuring a brighter smile without leaving a film on your teeth.

In conclusion, if you're looking for a toothpaste that truly whitens and cares for your teeth, purple toothpaste may not be the best choice. 

social post by keekooralcare

Hydroxyapatite Toothpaste


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